LM WOMAN / PIP VASSETT

LM WOMAN / PIP VASSETT

IN BED combines meaningful design and high quality, natural materials to create timeless pieces for the home. Their bedding is soft and tactile, coming in spectrum of gently washed coloured clouds. Founded by Pip Vassett and her partner Eddie Arnott, the company has expanded their online world to stores in Sydney and Melbourne where they sell a melange of elegantly curated objects, reflecting their minimalist thoughtful style. We chatted with the gracious Pip, on the business of being IN BED.

You changed career paths from Fashion Editor (at Yen) to creating IN BED, a bed and lifestyle store. Can you tell me about the career shift and your love for interiors?

I had been styling for around 8 or so years and I had fallen out of love with it a little. Along with Yen I had been freelancing a lot and so was always working to other peoples briefs & ideas and I really wanted something that I had complete creative control over. I’m also a big homebody so creating a home & living space I loved was always something I was honing and fine-tuning and at some point, interiors became much more of an interest to me than fashion. So I guess the two things culminated and I decided I wanted to do something within the interiors space. At the time there was really nothing like IN BED around - a homewares brand that spoke to me and that I really felt an affinity toward like I did with a fashion brand I loved. So I thought there might be a bit of a niche there.

Since setting up IN BED, what are you most proud of?

A bedroom can be a very sacred place. What are some of the most fundamental elements to creating a beautiful hideaway?

Decluttering is a big one for me. Just having the essentials so you don’t feel like you’re being swallowed up by ‘stuff’. Nothing under the bed and no clothes piling up on a chair in the corner. It should be a ‘zen’ space even if you’re messy - just get it out of your bedroom! Aside from this lighting is important. I like to have soft lighting in the bedroom which I love Noguchi lamps for. Definitely no downlights in the bedroom.

Where do you make all of your bedding, and how does responsible manufacturing enter into your process?

We make all over the globe but our bedding is predominately Portugal. All of our supply partners are thoroughly vetted and we use only high quality, natural fibres and fabrics, always ensuring with our producers that ethical practices are maintained. We work closely with and visit all of our suppliers and factories, at least annually, to make certain that standards for our products (and those who make them) are consistent and exceedingly high. 

When did you open the doors to your beautiful store?

We opened officially May 2nd, 2018. We had a pop up in the space last Christmas prior to doing our fit out and then closed for renovations which took...a while!

How did you approach creating the space and interior of the store?

How do you describe your personal style?

Simple, fairly minimal, nothing fussy or unnecessary.

How would you describe your interior style?

Similar to the above with the addition of sentimental pieces from travel and family.

LM WOMAN / PIP VASSETT

IN BED combines meaningful design and high quality, natural materials to create timeless pieces for the home. Their bedding is soft and tactile, coming in spectrum of gently washed coloured clouds. Founded by Pip Vassett and her partner Eddie Arnott, the company has expanded their online world to stores in Sydney and Melbourne where they sell a melange of elegantly curated objects, reflecting their minimalist thoughtful style. We chatted with the gracious Pip, on the business of being IN BED.

You changed career paths from Fashion Editor (at Yen) to creating IN BED, a bed and lifestyle store. Can you tell me about the career shift and your love for interiors?

I had been styling for around 8 or so years and I had fallen out of love with it a little. Along with Yen I had been freelancing a lot and so was always working to other peoples briefs & ideas and I really wanted something that I had complete creative control over. I’m also a big homebody so creating a home & living space I loved was always something I was honing and fine-tuning and at some point, interiors became much more of an interest to me than fashion. So I guess the two things culminated and I decided I wanted to do something within the interiors space. At the time there was really nothing like IN BED around - a homewares brand that spoke to me and that I really felt an affinity toward like I did with a fashion brand I loved. So I thought there might be a bit of a niche there.

Since setting up IN BED, what are you most proud of?

A bedroom can be a very sacred place. What are some of the most fundamental elements to creating a beautiful hideaway?

Decluttering is a big one for me. Just having the essentials so you don’t feel like you’re being swallowed up by ‘stuff’. Nothing under the bed and no clothes piling up on a chair in the corner. It should be a ‘zen’ space even if you’re messy - just get it out of your bedroom! Aside from this lighting is important. I like to have soft lighting in the bedroom which I love Noguchi lamps for. Definitely no downlights in the bedroom.

Where do you make all of your bedding, and how does responsible manufacturing enter into your process?

We make all over the globe but our bedding is predominately Portugal. All of our supply partners are thoroughly vetted and we use only high quality, natural fibres and fabrics, always ensuring with our producers that ethical practices are maintained. We work closely with and visit all of our suppliers and factories, at least annually, to make certain that standards for our products (and those who make them) are consistent and exceedingly high. 

When did you open the doors to your beautiful store?

We opened officially May 2nd, 2018. We had a pop up in the space last Christmas prior to doing our fit out and then closed for renovations which took...a while!

How did you approach creating the space and interior of the store?

How do you describe your personal style?

Simple, fairly minimal, nothing fussy or unnecessary.

How would you describe your interior style?

Similar to the above with the addition of sentimental pieces from travel and family.